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Fictional brand · Self-initiated study

Zest Riot

Citrus soda · Brand identity

Zest Riot supplied identity artwork

Citrus soda. Full volume.

Expressive lettering. Three bold flavors. One shared visual rhythm.

See the campaign

The brand in context

Full color. Full volume.

AI-generated presentation of Zest Riot Blood Orange, Lemon Lime and Pink Grapefruit cans with condensation on a sunlit ledge.
Three flavors, one family. AI-generated can visualization based on the current label designs.
View the earlier concept scene
Original illustrative Zest Riot can trio: condensation-covered Blood Orange, Lemon Lime and Pink Grapefruit cans.
Three flavors, one unmistakable family. Original chilled-can visualization.

Original AI-generated concept visualization for this fictional brand. Artwork within the scene is illustrative; the approved identity and flat application designs are shown separately.

The campaign sets the volume

Big voice.
Clear flavor.

The poster puts the name first. The label gives each flavor its own color and a readable name. Expressive lettering and peel-like ribbons bring the energy; a direct flavor name keeps the family readable.

The design decision

Energy with a clear center

The custom lettering stays the anchor. Color separates the three flavors, while the shared label hierarchy makes them feel like one family.

AI-generated visualization: Zest Riot Make Some Noise campaign as a printed poster on a concrete wall.
View exact artworkZest Riot square campaign artwork with the approved logo and large Make Some Noise lettering on plum.

AI-generated presentation mockup. Artwork and material details are illustrative.

Campaign artwork / fictional citrus soda

The idea

Make the name the main event.

Zest Riot is a fictional citrus soda with an oversized personality. Interlocking custom letterforms carry the name, sweeping terminals suggest curls of citrus peel, and bright fields push against a deep-plum ground.

The visual language

One mark. A whole lot of movement.

The original lettering keeps its shape and proportions. Broad ribbon sweeps frame the labels and campaign layouts; tighter curls form a repeat texture. Color helps separate the flavors, with every flavor also named in clear type.

The system

Volume, with a rhythm.

Big Inter headlines. Compact Plex Mono details. Custom lettering at the center.

MAKE SOME NOISE.

CITRUS SODA. FULL VOLUME.
Companion typography

Inter carries bold headlines, flavor names and editorial copy. IBM Plex Mono supplies compact sign-offs and labels. The Zest Riot logo itself is custom path lettering.

Plum#21052D
Coral#FC4E43
Citron#F0FF36
Pink#F62680

In application

Pick your kind of loud.

Three named flavors, one unmistakable family. Flat front-label concepts, shown together at equal scale.

Explore the three exact label designs
Zest Riot Blood Orange front-label concept with plum lettering on coral and yellow ribbons.
Blood OrangeCoral + citron

01 / Blood Orange — coral sets the pace; citron adds the contrast.

Zest Riot Lemon Lime front-label concept with plum lettering on citron and green ribbons.
Lemon LimeCitron + green

02 / Lemon Lime — the brightest field in the family.

Zest Riot Pink Grapefruit front-label concept with plum lettering on pink and yellow ribbons.
Pink GrapefruitPink + citron

03 / Pink Grapefruit — a sharp pink counterpoint.

Illustrative front-label and campaign studies. These are screen concepts, not packaging dielines or manufactured products.

About this study

Zest Riot is a fictional, self-initiated brand study. No commercial launch, customer research or sales results are claimed. Packaging specifications, regulatory copy and physical production require separate review.

From concept to your business

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